Judgement With Your Coffee? One Lump or Two?
Are you fanatical about your flat white, crazy about your cappuccino or desperate for decaf?
Coffee seems to be the drink on everyone’s lips these days. Whether you can’t function until you have had your first cup in the morning or spread your coffee load throughout the day, coffee seems to be the brew that illicits emotion and conversation. Ever wondered what your coffee choice says about you?
The answers from the National Coffee Choice Report, commissioned by DéLonghi may surprise you. The findings, which pertain to Australia, are reported in this article from the Adelaide Advertiser and indeed many other Australian online news outlets. No need to spend your hard-earned dollars to talk to a therapist to reveal your personality type or anyone elses and no need to waste pesky time actually engaging with others, just focus on the drink.
The report reveals that if you are a flat white drinker, you are likely to be considered down to earth, laid back and boring. Order a latte and you’re high maintenance but make sure you hang around with cappuccino drinkers who are considered fun. Alternatively, you can bask in the success of an espresso-lover, but be sure to stay clear of those arrogant macchiato mavens.
All very interesting and somewhat disturbing. Have we really progressed to judging ourselves and others not by their depth, but by the depth of their coffee cups? Has coffee become the new Rolex?
Apparently so, according to the findings in this report, at least in this country, because the Report apparently also found that bankers and accountants admit to showing off by ordering stronger coffee and that people change their coffee order depending on who they are with. So perception really is more important than reality.
Just like in the great Steve Martin coffee ordering scene from LA Story, below.
What would Steve Martin’s coffee order say about the character he played in the movie? Creative, trend setter or just disorganised and confused?
And what about these favorites?
- Turkish/Italian espresso – spoon contortionist or fashionable leader?
- Hot chocolate with marshmallow – a push over or a sweet-toothed nurturer?
- Decaf – a passive aggressive faker or health conscious intellectual?
- Coffee drunk really hot – a person without taste buds or boot camp lover?
- Coffee drunk weak – coward or individualistic and head strong?
- Irish coffee – sneaky or fun-loving?
No doubt there are many others.
Up to this point, I had no idea that I was being judged on my coffee choice.
What disturbs me is that this is not a fluffy phone poll undertaken by a lifestyle magazine, but a piece of research commissed by a coffee machine maker who will no doubt use this report to make marketing and manufacturing decisions. It indicates that we really do judge others based on the superficial and that we feel compelled to change our personal preferences to play to perceptions.
I think I’ll stick to my choice of cappuccino and lattes. In fact, what does it say that I mix up my coffee preference? There goes Judy, she’s just such a maverick [sigh].
Note to self: as an espresso hater avoid all future meetings with bankers and accountants.
Supplemental note to self: the last meeting I had with a banker he asked for a cup of hot water. As in no coffee. Was he really an alien?
Are you game enough to reveal to us your coffee preference?